SMEs across Asia were locked out of trade finance
Small and mid-size suppliers sitting in the 2nd, 3rd, and deeper tiers of corporate supply chains had no reliable access to working capital. Traditional supply chain finance only reached a buyer's direct (Tier 1) suppliers — leaving thousands of smaller businesses waiting 90–120 days for invoice payments, often unable to fund production in the meantime.
Market context: The global supply chain finance market was $7.5B in 2024 and is projected to reach $15.2B by 2033. Deep-tier SCF — extending financing beyond Tier 1 suppliers to their own suppliers — was identified as one of the most underserved and high-impact frontiers in trade finance across Asia.
Standard Chartered identified this gap as a strategic opportunity: could they partner with a fintech to build a platform that extended their balance sheet all the way down the supply chain — reaching SMEs no bank had previously been able to serve at scale?
From product concept to live platform — end to end
As Project Manager in Linklogis's Product Implementation team, I was responsible for co-building SCeChain from the ground up with Standard Chartered's team. This was not a delivery role — it was a GTM and partnership execution role that required owning the full product lifecycle.
Partnership GTM
Led joint product definition and go-to-market planning with Standard Chartered, aligning two organisations' tech, legal, and commercial teams across Hong Kong and Singapore.
Product & Tech Delivery
Managed a 20+ person cross-functional team (engineers, risk, compliance, ops) with a ¥12M budget. Delivered on-time, in-scope, within budget.
Blockchain Implementation
Oversaw integration of blockchain and smart contract technology to create tamper-proof receivables records — the foundation for multi-tier credit extension.
Buyer Onboarding GTM
Developed and executed the anchor buyer acquisition strategy, onboarding 20+ large corporates as programme anchors to unlock financing for their supplier networks.
A platform that made SME financing flow across the entire supply chain
SCeChain uses Standard Chartered's banking infrastructure and Linklogis's fintech platform to extend receivables financing beyond Tier 1 — reaching suppliers' suppliers, for the first time, at scale.
Mapped the deep-tier financing gap across Asian supply chains. Defined the ICP — large multinationals with fragmented, multi-tier supplier networks in manufacturing, retail, and commodities. Structured the two-party commercial model between SCB and Linklogis.
Sourced and integrated blockchain-based receivables tracking so that payment obligations from a Tier 1 buyer could be split and extended as financing instruments to Tier 2 and Tier 3 suppliers — with full auditability.
Led onboarding of 20+ corporate anchor buyers, running joint pitches with Standard Chartered's relationship managers. Designed the onboarding process to minimise friction and reduce time-to-first-financing.
Brought the platform live across Hong Kong and Singapore. By August 2022, the programme had financed over 900 SMEs — delivering real working capital to businesses that had never previously accessed bank-grade trade finance.
Measurable impact, recognised industry-wide
What this taught me about GTM in fintech
Building SCeChain taught me that in B2B fintech, the GTM motion is inseparable from the product itself. The anchor buyer strategy — targeting a handful of large corporates to unlock access to their entire supplier networks — is a form of account-based marketing built into the business model. Every anchor you sign is a channel to hundreds of SMEs.
Trilingual communication (English, Mandarin, Cantonese) was operationally essential: negotiations with SCB were in English, Linklogis's engineering and product teams worked in Mandarin, and anchor buyer conversations in Hong Kong required Cantonese fluency. This shaped how I think about APAC GTM — language is not a soft skill, it's a commercial advantage.
I also learned that in regulated industries, GTM speed is determined by compliance readiness. The teams that move fastest are the ones who bring risk and legal into product conversations from day one, not as blockers but as co-designers.
The Asset Triple A Treasurise Awards 2024 — Best ESG Solution, China
SCeChain was recognised for its ESG impact: democratising access to trade finance for SMEs who were previously excluded from the banking system, while strengthening supply chain resilience across the region. One anchor buyer on the platform — Yuntianhua Group — was separately recognised at the same awards for Best Trade Finance Solution (Construction & Industrial), further validating the commercial and financial outcomes the platform delivered.